Operations · QuickBooks Bookkeeping · Content Marketing
The work behind your business, handled with intention.
I'm Katrina Custer, a fractional operations manager for owner-led service businesses. I help you decide what matters, build the systems to support it, and keep them running, so your operations, your books, and your marketing all move in the same direction.
Certified QuickBooks Online · Intuit ProAdvisor · 100% remote
Three areas of support, one way of working.
Each service starts with a fixed-price diagnostic, so you know what you're getting before you commit to more.OPERATIONS
Decide what matters, build the system around it, and follow through. Processes and SOPs, project management and ClickUp setup, AI and automation, and executive communication.
Start here: Operations Assessment, $1,000. A structured review of how work moves through your business, with a prioritized plan. Credited toward Implementation within 30 days. Then: Implementation from $2,500, or an ongoing Operations Partnership from $1,500/mo.QUICKBOOKS BOOKKEEPING
Know where your business stands, what the numbers are telling you, and what needs attention next. Monthly bookkeeping and reconciliation, cleanup of behind or messy books, chart of accounts and reporting setup, and a month-end close you can rely on.
Start here: Books Diagnostic, $300. A review of your QuickBooks Online file plus a 30-minute call on what needs fixing. Credited toward Cleanup within 30 days. Then: Cleanup from $750, or monthly bookkeeping from $500/mo.CONTENT MARKETING
Communicate with purpose, not just because it's Tuesday. Organic social media management, content strategy and calendars, blog posts, and email newsletters.
Start here: Social Media Foundation, $750. Profiles cleaned up, content pillars set, and a first month of posts planned around what you want to be known for. Then: ongoing management from $1,500/mo.A few boundaries: I work in QuickBooks Online only, and I don't prepare income tax returns, run paid ads, or edit video.
How I work: assess, build, then run and improve.
01 · ASSESS
We start with a fixed-price diagnostic. You get a clear read on what's working, what isn't, and what to fix first, and the fee is credited if we keep going.02 · BUILD
I put the plan in place: processes documented, tools configured, books cleaned up, content plan ready. Scope and price are agreed up front.03 · RUN AND IMPROVE
Ongoing monthly support with clear responsibilities, a regular check-in, and an honest look at what's working. Measured by outcomes, not hours.
Recent work.
DIGITAL MARKETING AGENCY · 15 MONTHS
Operations + QuickBooksMoved project management from Asana to ClickUp, rebuilt the QBO structure, established A/P and invoicing workflows, added job-profitability reporting, and created a repeatable month-end close.
TECHNICAL SERVICES FIRM · 2026
QuickBooks + OperationsReconciled complex bookkeeping issues, corrected gaps in bill recording, tightened travel and expense processes, and helped build a more dependable lead-to-cash workflow.
ABOUT
Hi, I'm Katrina. I work on the operations side of small businesses: the processes, the numbers, and the follow-through that keep everything running. I'm a certified QuickBooks Online bookkeeper and an Intuit ProAdvisor, and I've built project systems, rebuilt books, and managed content for owner-led businesses.
I believe a plan is only useful if it leads to action, and that good systems should serve people, not the other way around. I keep a small client roster on purpose, so each business gets real attention and I can do what I say I'll do.A GOOD FIT IF YOU
Run an owner-led professional or service business, want a partner who builds and runs the system rather than a task-taker, use QuickBooks Online, and value a steady, long-term working relationship.HOW WE'LL WORK TOGETHER
Replies within one business day. A weekly working session for ongoing clients. 100% remote.
Let's see if we're a good fit.
Tell me what's taking up too much of your attention. On a short call, we'll figure out where to start, or whether I'm the right person to help.Prefer email? [email protected]
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